I believe this is old news but Damien Hirst has designed a line for Levi's.
I haven't yet decided how I really feel about Damien Hirst, but I know I like the way that JayZ likes Damien Hirst. And I know I don't like those spin painting jeans. I'd like to meet the people that have purchased a pair and I hope one of those people is JayZ.
2 comments:
what do you think about the commercial aspect of using artists like this? i know gap did some artists' t-shirts a while ago and in some ways it makes me mad that artists would endorse big business that way, but i can also see the value of them getting $ and respect from a more general population that way.
Well in the case of Damien Hirst, I think he might seek out opportunities like this. There is something about the way he works and the other things he have done that suggest this might be more than companies using contemporary artist. Like the way he completely avoided the use of a gallery in the auction of his more recent body of work. When Gap used artists to design t-shirts it seemed a lot different. They hung them in the front of every store. I can see the good in bringing contemporary art closer to the general population. There is a disconnect between the average Gap shopper and the average gallery goer.
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